The Problem

A medium-sized social enterprise that linked interested donors with cream-of-the-crop charities had its business model figured out. However, they didn’t have a coherent strategy to communicate their value to potential and current donors, especially on the digital front, and suffered from a lack of donor engagement as a result.

​The Approach

CREO conducted extensive analysis to develop a comprehensive digital marketing strategy.  This included formulating a customized “strategy playbook,” which guided the social enterprise in their marketing channel selection, content strategy for curation and publication, and brand image approach for social media channels.

​The Result

To kickstart the enterprise’s digital marketing efforts, CREO created 3 months of content across 3 social media platforms (Facebook, LinkedIn, Youtube). All of these were developed in-house, including videos, infographics, and articles that strengthened the client’s digital presence. As a result, the organization saw a 304% increase in donor engagement, spurring unprecedented growth.