Marketing
Using data-driven insights to create customer value.
In an age of rapidly shifting consumer preferences, it is increasingly important to take a forward-looking and data-driven approach to creating customer value. With unparalleled knowledge of the student market, CREO uses a variety of proprietary resources to identify key insights, leveraging extensive experience to create a marketing mix that ensures organic growth for the future.
Marketing Plans
Establish effective pricing, placement, promotion, and product mixes
Leverage proprietary resources to develop a picture of industry landscape
Market Research
Create a unique, memorable, and convincing consumer-facing story for your organization
Branding Initiatives
Effectively utilize the tools of today to communicate to potential customers
Business Plans
Case Study: Propelling a Social Enterprise to New Heights of Donor Engagement
The Problem
A medium-sized social enterprise that linked interested donors with cream-of-the-crop charities had its business model figured out. However, they didn’t have a coherent strategy to communicate their value to potential and current donors, especially on the digital front, and suffered from a lack of donor engagement as a result.
The Approach
CREO conducted extensive analysis to develop a comprehensive digital marketing strategy. This included formulating a customized “strategy playbook,” which guided the social enterprise in their marketing channel selection, content strategy for curation and publication, and brand image approach for social media channels.
The Result
To kickstart the enterprise’s digital marketing efforts, CREO created 3 months of content across 3 social media platforms (Facebook, LinkedIn, Youtube). All of these were developed in-house, including videos, infographics, and articles that strengthened the client’s digital presence. As a result, the organization saw a 304% increase in donor engagement, spurring unprecedented growth.